In 2004 wind energy company Gamesa Energy UK announced plans to erect a 40-meter test mast in a field outside the Welsh village of Llanfynydd.
The villagers value their seclusion, and the area is home to three endangered bird species — the red kite, the curlew, and the skylark.
So they changed the town’s name to Llanhyfryddawelllehynafolybarcudprindanf
At 66 letters, this surpassed Anglesey’s Llanfairpwllgwyngyllgogerychwyrndrobwlll
The change lasted only a week, but it served its purpose. “It might seem that changing the name of the village for the week is a bit of a joke, but we could not be more serious,” villager Meirion Rees told the BBC. “If our community is to be overshadowed it might as well change its name and its identity.”